Client: Ringling College of Art + Design (Lisa Moody)
Project: Show Package Design
Title: A Day in the Life
Marking Communication Objective:
Convey brand, attitude and style of the A Day in the Life videos.
Project Description:
Produce a show package that can cross and capture the essence of three majors: Business of Art and Design, Advertising Design and Motion Design. Package elements include:
Show Open (Keyable for video insertion) OR Show Title : A Day in the Life : Motion Design / Advertising / Business of Art and Design
Lower Thirds (two samples: 1 line and a 2 line)
Animated backgrounds (10 second loop)
Transitions (Two samples @ 1-2 seconds each
Specs:
16 x 9 Hi Def 1920 x 1080 29.97 fps. .Mov files AE File Deliverables
Target Audiences:
Prospective Ringling students, general public, donors, prospective employers.
Brand Character:
Fun, exciting, intersesting, a little on the edge, in the loop, i.e., industry, campus, etc.
Tone/Style:
Video will be energetic, fast-paced, 100% in the voice of the student and give a very real look at what each major is like through the eyes of the student. Will follow the student to classes, on-campus, interests, etc