For exploration 11 of our concept class we are looking into Network ID's. The reason why we are doing this exploration is to help us understand ID's because we are designing one for Ringling TV. A Network ID refers to the identity of the network and helps relay the attitude of the station. Not to mention that the FCC requires that all US stations to identify themselves on an hourly basis.
Two Networks ID's I really think are well done are Discovery Channel and MTV. The reason I like Discovery Channel they really pack in the human feel, nature, textures, design all into clever thought out ID's. MTV Network ID's targets its demographic so well, they captured the personality and attitude of youth.
Discovery channel ID's
ID From 2010
ID from 2009
MTV Rocks
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